The Cure (Vivid Blue / Cloudy Pink / Candy Floss Pink)
he Cure (vivid blue / cloudy pink / candy floss pink) is a silkscreen print by Damien Hirst on Somerset Tub. Produced in 2014, the print shows a two-colour pill, rendered by Hirst in Cloudy Pink and Candy Floss Pink against a Vivid Blue background. On the top half of the pill, Hirst writes ‘this end up’ in faded, capitalised letters, accompanied by an arrow pointing upwards. The bright and vibrant colours in this print are reminiscent of the prints produced by Pop artist, Andy Warhol in the 1960s. The silkscreen printing technique employed in these prints by Hirst is also intricately linked to the work of Warhol. It is clear from this print that Warhol was a significant influence of Hirst and the development of his visual language and artistic style.
The Cure (vivid blue / cloudy pink / candy floss pink) is one of thirty silkscreen prints that compose Hirst’s The Cure series. In this series, Hirst renders a singular pill in a combination of two colour tones against a bold and vibrant coloured backdrop. The series is based on the minimalist aesthetic of the medicinal pill which fascinated Hirst due to the way in which it reflected the confidence and self-assured nature of the pharmaceutical industry.
Hist has long been interested in pharmaceutical products and the pharmaceutical industry itself. The artist explains that medical packaging exudes confidence due to its minimalist packaging which perpetuates the modern fantasy that “everything can be cured”.